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“WorkForce Experience is a great way for our team to express everything they’re doing in-store and share it with everyone over here at head office as well.”

Alexandra Lambros

Manager of Visual Merchandising, Fabletics

Fabletics Brings an Online Brand to Life In-Store with WorkForce Experience


Joining style and quality, Fabletics is an active-lifestyle brand with a mission to make every person feel their best. Founded in 2013, Fabletics has become a global brand with over two million subscription members, an expanding eCommerce platform and over 70 retail locations.

The Challenge

Expanding from eCommerce to brick-and-mortar stores, Fabletics HQ had limited visibility into retail locations, making it difficult to execute in-store merchandising that was up-to-date and on-brand. Relying on emails to communicate caused inconsistency and delays in communication, making merchandising an inefficient and time-consuming process.

The Solution

WorkForce Experience’s messaging and photo-sharing abilities provide a streamlined and efficient communication channel between HQ and retail stores. The result is greater visibility, significant time savings and stronger company culture.

The Outcomes

Better Communication
Fabletics has eliminated the need for email and instead uses the WorkForce Experience solution for important conversations related to merchandising execution. Feedback can be sent and received in real time, even when employees are on the sales floor.

Time Saved on Sending Emails
Fabletics estimates that employees are saving two hours each day in time that used to be spent sending emails. Once in-store displays have been set up, photos can be sent to HQ for validation directly in WorkForce Experience, speeding up the process.

Improved Visual Merchandising
HQ assigns tasks to stores, collects visual proof of in-store merchandising and provides instant feedback to associates to ensure that each store meets company standards. They can even mark-up feedback right on the photos sent from stores.

Stronger Company Culture
In addition to being a tool for feedback, clarification and approval, WorkForce Experience also allows employees to share best practices, offer advice and showcase their work. “We have a lot of people on our team who love merchandising and want to talk about it,” says Lambros.

2 Hours/Day

Saved on
Sending Emails

1-7 Days

Saved on
Merchandising Execution

1 Day/Week

Saved on
Merchandising Validation

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