As a global leader in sustainable packaging, Smurfit WestRock prioritizes innovation and employee engagement to shape a future-ready workforce. Modern Workforce Leaders like Cathy Jones, Senior IT HR Systems Manager, play a crucial role in defining the future of work at Smurfit WestRock. Leaders ensure that employee engagement and sustainability are intertwined to build a resilient foundation for the organization.
“How do I balance work and safety to make sure I’m not overworking individuals? Those are all key things that we now have technology to help us with, which in the past you didn’t, and it’s come a long way.”
Cathy Jones | Senior IT HR Systems Manager
With operations in 40 countries and a dedicated workforce of over 100,000 team members, Smurfit WestRock is committed to driving innovation and quality in the packaging industry. By partnering with esteemed brands like Asahi, Liberty Coca-Cola Beverages, and Domino’s, the company is shaping the future of packaging. The recent merger with Smurfit Kappa in July 2024 has further strengthened this commitment, positioning Smurfit WestRock to enhance its focus on sustainability and innovation.
Smurfit WestRock’s ongoing success depends on sustainable workforce practices, which are bolstered by collaborative technologies. When it comes to adopting new technology stacks, especially when it has the biggest impact on frontline workers, Cathy highlights the value of creating a continuous feedback loop from top to bottom as they are critical for implementation success.
Cathy also shares that Smurfit WestRock employees are encouraged to embrace various communication tools to find what suits them. This is crucial for keeping employee engagement, which drives productivity in a global workforce with strong unionization and complex global compliance requirements. These strategies serve to find new employee needs, presenting new opportunities for automations that make work easier.
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