Many organizations lack the ability to communicate essential information effectively at scale. Supporting employees with meaningful interactions and training on new protocols has become a top priority. Leading organizations have adapted to changing requirements and uncertainties, but there’s still significant work ahead.
Our Third Annual Global Employee Experience Study findings reveal that employee experience in key areas like flexible scheduling, on-the-job training, and employee recognition is lower than what employers think. While many operational leaders have demonstrated awareness of these problems, they often lack the tools to bring meaningful change.
Thankfully, employee management software can help create better work experiences by using employee management software to close the employee experience gap and enhance organizations’ abilities to attract, retain, and engage employees throughout their employment journey.
What Kurt Geiger Learned on the Journey to Improve Communications
A generational shift is underway as Generation Z enters the workforce alongside Millennials. Their use of consumer-grade apps in their daily lives drives expectations for similar, streamlined work experiences. Designer footwear and accessories brand Kurt Geiger used WorkForce Experience, part of the WorkForce Suite, to foster two-way conversations and collaboration between headquarters and store teams, appealing to younger employees.
“We needed a standalone app for easy content uploads,” says retail operations manager Alice Millichamp. “Something where people could interact with the content and not feel like they were doing a task for work but using one of the social media apps they enjoy every day.”
Engagement improved immediately. Employees can now put a face to the communications they receive, and HQ can share training videos from lead product designers through the app. This enables team members to convey the company’s brand and product story more consistently to customers and has led to increased sales.
What started as a journey to improve communications became much more. To keep employees connected between stores, the group used a dedicated channel in their WorkForce Experience community to share photos and videos—remaining engaged despite their varied locations.
“There’s more of a connection between stores and the head office than there ever was before,” says Millichamp. “You really get to see the personalities of the people.”
How Better Employee Experience Elevates Workplace Dynamics
WorkForce Experience is specifically designed to address the needs of today’s diverse employee population and help organizations improve their overall workforce experience. An engaged workforce is adaptable and forms the backbone of a resilient organization, optimized for ongoing success regardless of future challenges.
WorkForce Experience became the foundation of Kurt Geiger’s digital transformation journey, facilitating streamlined communication and fostering a sense of community. The platform’s user-friendly interface mimics social media apps, resonating well with employees accustomed to seamless digital interactions.
Principles of WorkForce Experience That Propel Success
To unleash the full potential of the WorkForce Experience at Kurt Geiger, core principles were embraced to drive success and elevate workplace dynamics. These principles guided the solution’s implementation and laid the foundation for a culture of streamlined communication, instant information access, and continuous feedback integration.
These are some of the foundational principles that propelled Kurt Geiger towards a more connected, efficient, and equipped workforce.
- Simplified Communications: Leaders at Kurt Geiger leveraged the platform to ensure consistent performance through informed and engaged employees. The secure and accessible nature of WorkForce Experience nurtured a culture of open communication and collaboration.
- Instant Access to Information: Equipping employees with instant access to information ensures streamlined operations and minimizes errors. Kurt Geiger’s workforce benefited from centralized document storage, version control, and 24/7 availability of operational guidelines.
- Capturing Employee Sentiments for Continuous Improvement: WorkForce Experience empowered Kurt Geiger to capture real-time employee feedback and sentiments, fostering a culture of responsiveness and continuous improvement.
Using a platform to bring team members together through open communication and collaboration allows global teams to flourish and reap significant productivity and alignment benefits. A modern workforce management solution can improve your organization’s operational agility and make it easier to connect and engage employees, no matter where they are in the world or on the job.
To learn more about WorkForce Experience and the rest of the WorkForce Suite, visit our website.
