Sandra Moran, Chief Marketing and Customer Experience Officer at WorkForce Software talks with Industry Today readers about the 2024 holiday season, which is marked by economic volatility and a shorter shopping period, significantly impacting seasonal hiring. She points out that while retail hiring has slowed, there is increased demand for shipping and fulfillment roles, with major companies like UPS and USPS ramping up their seasonal workforce. Job seekers are advised to tailor their resumes and prepare thoroughly for interviews to stand out. Employers should focus on maintaining relationships with past seasonal workers and leveraging workforce management technology for efficient onboarding, communication, and scheduling.
“Communication with a large group of workers who are newer to the company can also pose challenges if not done correctly. Having apps and tech tools that these deskless workers can access while en route via mobile is critical in case of route changes, updates, or other needs. For example, WorkForce Software is used by many logistics companies to keep deskless workers in these industries informed when on-the-go with push notifications, rather than via an email that they will not see for hours or even days,” says Moran.
