Jeff Moses, CEO of WorkForce Software, talks with Fast Company readers about how the future of work is increasingly personalized, with employees demanding tailored experiences that match their individual needs, preferences, and life circumstances. This shift towards personalization is crucial for business performance, as it leads to increased employee engagement, satisfaction, and retention.
He underscores that technology plays a vital role in enabling personalization at scale, with data analytics, AI-powered platforms, and advanced workforce management systems allowing companies to offer customized benefits, learning opportunities, and flexible scheduling and work arrangements. Implementing personalization strategies requires a thoughtful approach, balancing flexibility with predictability and ensuring equitable access across all levels of the organization. Companies that successfully embrace personalization while maintaining a human-centered approach will be better positioned to thrive in the evolving labor market.
Moses added, “Scheduling flexibility is just one example of how employers can (and should) personalize the experience for their workforce. Our annual report shows that 85% of employees want flexibility in their scheduling, up 25 percentage points from two years ago.”
“Personalization in the workplace goes beyond employee satisfaction—it’s a critical factor in business performance. By tailoring work experiences, companies create environments where employees feel valued and supported, leading to increased engagement and improved retention.”
“The key is to use technology not as a replacement for human interaction, but as a tool to facilitate more meaningful, personalized experiences for each employee. This approach allows companies to navigate the complex balance between employer requirements and employee desires, creating a work environment that is both efficient and responsive to individual needs.”
