The Modern-Day Retail Associate: Passionate, Informed, Engaged
Retailers rely on their associates to be the face of their business. While branding and advertising will get customers into the store, a helpful informed employee can provide the standout experience that keeps shoppers coming back. To provide this experience, a modern-day retail associate should be passionate, informed, and engaged with customers on their shopping experience.
In this previous RSR Live Webinar, you’ll learn from speakers Brian Kilcourse, Managing Partner, RSR Research and Steve Tonks, Senior Vice President, EMEA, WorkForce Software what practices retailers are using to ensure that associates are best representing their brand. Topics of discussion include:
- The attributes and training that make up the ideal modern retail associate
- How online shopping has shaped what consumers expect from brick-and-mortar stores
- The training and tools needed to keep workers knowledgeable on products and practices
- Refocusing on the appeal and social aspect of in-store shopping
- How stores can remain relevant in the 21st century
You’ll also hear how active lifestyle clothing brand Fabletics used WorkForce Expeirence for their success in transitioning from solely selling their products online to also include brick-and-mortar stores.
Managing Partner | RSR Research
Brian is a recognized thought leader in the United States on how businesses innovate to deliver differentiating and sustainable value through the power of information. Brian is a managing partner at Retail Systems Research LLC (“RSR”), a company focused on helping companies develop winning strategies with its industry leading research focused on the extended retail industry. Prior to RSR, Brian was CEO of a B2B media company and CIO/SVP for a major West Coast retailer.
Senior Vice President EMEA | WorkForce Software
Steve leads sales, accounts, and partner management for WorkForce Software across EMEA. Steve has a diverse background in business process optimization, enterprise resource planning, supply chain, general business operations, sales, service, and customer experience management. Prior to joining WorkForce Software, he held leadership roles at Soprano Design, Steelwedge Software, and Syncron. Steve earned a BA in Business Studies & Marketing from the University of Hertfordshire.